Active 2022
Active 2022
I established the brand creative approach to our active and wellness visuals and storytelling for January 2022. In collaboration with our catalog agency, I worked with their creative director on set to capture photography. I also oversaw execution of marketing design across channels.
CREATIVE DIRECTION
Creative direction for January 2022, which has a heavy focus on activewear.
CATALOG
Key spreads from the January 2022 catalog created by our catalog agency.
HOMe & DEpartment pages
The lead-ins on our home and men’s department page.
social VIDEO
Created by our social media agency from clips I filmed on my iPhone at the photoshoot.
See the post here.
Social feed
Example of how the social feed looked at that time, with a consistent tone and feel.
A handful of email creatives.
