K2 Thinking
K2 Thinking Website Redesign
I was approached by this women-owned marketing business to reimagine their website in a unique, creative way. They had the bones of an identity (logo, font and three key colors) but had no creative direction beyond that. I worked with them to define and establish the creative vision, and bring it to life on their only marketing vehicle: a new responsive website. In addition to the creative direction and design, I wrote all copy and coded the entire site by personalizing a Bootstrap theme.
Creative Direction
I created two initial concepts for the new creative direction. These concepts were based on conversations with the owner, our discussion about her values, and the goals they had in communicating to other businesses who may need their services.
Final revised creative concept
HOME PAGE PROTOTYPE
I designed this high-fidelity mock-up of the home page for buy-in on design, experience, and copy before beginning to do the more invasive work of creating all the content and coding the responsive website.
FINAL RESPONSIVE WEBSITE
The final coded website was coded with a Bootstrap framework and is still live.