Jockey Spring 2022

For Spring 2022, we wanted to create a sense of awakening and celebration rooted in our brand position to be an ally to support you feeling the best you can, mentally and physically. This creative direction and storytelling informed the content photoshoot and all of the cross-channel marketing that followed.

SPRING CREATIVE DIRECTION

Direction I created for the brand storytelling for March 2022 through June 2022. This was provided to our catalog agency partner and they worked back with us hand-in-hand to develop their catalog and accompanying seasonal photoshoot.