Worry Free
Worry Free Underwear
Steeped in consumer research and cross-channel collaboration, the launch of this collection was so successful that we sold out an entire season’s inventory in four weeks! We have since been able to expand the collection to double the range of offerings, and it continues to be very successful across channels for Jockey and one of our major planned growth vehicles.
Photography
CTV COMMERCIAL
My team created and filmed this commercial video at our in-house studio on a very small budget so we could test advertising and retargeting via national streaming platform placements like Hulu and Netflix.
DIRECT MAIL
Catalog cover and inner spreads
landing pageS
We tested multiple landing pages to present the story and main benefit to determine what would resonate best with the target consumer.
We also wanted to explain how the garments work, as a way to garner trust with the consumer and remove the barrier to try the product.
EMAIL TEST
Testing messaging through email to see how our audiences respond. We used learnings in email to impact our other cross-channel marketing and packaging updates.
PACKAGING
Initial hanging packaging and test box packaging.
SOCIAL MEDIA
Feed takeover for launch, and a selection of other posts.
IN-STORE SIGNS
Signs at product displays to help educate and support purchase.